What is Salesforce
What is Salesforce?
Salesforce is the world’s #1 customer relationship management (CRM) platform. Salesforce provides cloud-based, CRM applications for sales, service, marketing, and more.
Salesforce has essentially changed how enterprise software is delivered and used. Its software is cloud-based and hence doesn’t need IT experts to set up anything. Salesforce has defined the ideal way as how to connect with customers. Building meaningful and lasting bond with the customers, identifying their needs, address problems faster and deploy apps that are customer focused is all possible through Salesforce.
Salesforce Technologies is one of the leading and very hot Technology in IT industry. Through Salesforce.com Technology thousands of Job opportunity are created for Salesforce developers and Salesforce Administration Job Seekers. As per Forbes magazine, nearly 55% of enterprises predict cloud computing will enable new business model in three years. So Salesforce is one of the Cloud Computing Technology which have bright future in the upcoming years. Salesforce provides different enterprise cloud computing applications to all size industries and businesses.
Salesforce applications are provided on subscription basis primarily through direct sales effort and indirectly through partners.
Salesforce Cloud Products:
Salesforce Sales Cloud
Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to support sales, marketing and customer support in both business-to-business (B2B) and business-to-customer (B2C) contexts. Sales Cloud is the most popular salesforce cloud product.
Sales Cloud puts all your customer information in one place, gives you insight into your customers, and even gives you intelligent alerts about the best leads. You can see real-time reports of how the business is doing, and the intuitive workspace helps you be productive.
Sales Cloud is a fully customizable product that brings all the customer information together in an integrated platform that incorporates marketing, lead generation, sales, customer service and business analytics and provides access to thousands of applications through the AppExchange. The platform is provided as Software as a Service (SaaS) for browser-based access; a mobile app is also available. A real-time social feed for collaboration allows users to share information or ask questions of the user community.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services. The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Salesforce Service Cloud
Service Cloud is a customer service and support application. It helps keep your customers happy and your support team sane, whether your customers reach out to you by email, phone, social media, online communities, or real-time Web chat. These different ways of reaching out are called channels, and they help you help your customers through their preferred communication tool. Giving your customers a choice in how they communicate with your company is the first step towards delivering extraordinary service.
Salesforce Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world’s smartest CRM.
Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein’s models will be automatically customized for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data. Most importantly, Einstein’s intelligence will be embedded within the context of business, automatically discovering relevant insights, predicting future behavior, proactively recommending best next actions and even automating tasks. With Einstein, the world’s #1 CRM is now the world’s smartest CRM and we’re bringing intelligence to all of our clouds. But don’t take my word for it. See below to hear from our Cloud GMs about what Einstein means for all our clouds.
Community cloud you create an online community to connect with the important folks in your life (you know, customers, partners, and employees) in a new and different way.
Here are some common use cases of community
- Customer Service and Account Portals
Empower your customers to find solutions to their customer-service issues on their own with access to your knowledge base, your service agents, and peer-to-peer support. In addition, give customers access to their data in a member portal.
- Partner Relationship Management and Channel Sales
Increase your (and your partners’) revenue stream by collaborating on opportunities and deals. Onboard partners quickly by sharing content and training materials.
- Employee Relationships
Retain happier employees by providing a space for them to easily complete their onboarding, learn about benefits, and resolve HR issues.
Commerce Cloud is a cloud-based online business stage that can oversee items giving a wide scope of offices. It conveys a complete computerized involvement to its clients. It upgrades clients’ shopping background. It associates the clients or customers with the correct item at the opportune time. It is utilized for associating merchandisers with the correct data they need so as to settle on the correct business choices with Artificial Intelligence.
Technologies in Salesforce
Apex is a programming language that empowers designers to execute stream and trade control enunciations on the Force.com organize. As a tech lingo, Apex is composed, easy to use, data connected with, careful, encouraged, multitenant careful, normally upgradeable, easy to test, and shaped. For more details about apex please refer What is Apex
Visualforce is a structure that enables the creation of dynamic, reusable interfaces that can be encouraged locally on the Force.com. It might be used to make entire custom pages inside a Salesforce affiliation, or planners can interface their own one of a kind method of reasoning with a controller class written in Apex. Creators can use Visualforce pages to override standard gets, revoke tab audit pages, describe custom tabs, embed parts in detail page designs, make dashboard portions, re-try sidebars in the Salesforce support, and incorporate menu things.
Salesforce Lightning is the collection of tools and technologies behind a significant upgrade to the Salesforce platform. Lightning includes:
- Experience: A set of modern user interfaces optimized for speed. This includes the Lightning Experience, Salesforce1 Mobile app and template-based communities.
- Visual Building Tools: Drag-and-drop technologies for fast and easy app building & customizations. Use the Lightning App Builder to customize the Lightning Experience and Salesforce1 Mobile app. Use the Community Builder to customize template-based communities.
- Lightning Exchange: A section of the AppExchange where you can find 70+ partner components to jumpstart your development.
- Lightning Design System: Style guides and modern enterprise UX best practices to build pixel perfect apps that match the look and feel of the Lightning Experience and Salesforce1 Mobile app.
For more details about lightning please refer Salesforce Lightning